Nature-based Economy

JUAN CARLOS MUÑOZ ROBREDO

Nature-based Economy

JUAN CARLOS MUÑOZ ROBREDO

Business Development

Business opportunities will be identified in the project area related to production of local agricultural products, tourism and others. These business opportunities should support wildlife conservation objectives and be commercially sustainable. The most promising businesses will be selected for business plan development support.

This will include technical support in writing business plans, Rewilding Europe Capital loans for expansion of operations, and support on marketing and sales. The ultimate goal is to promote nature-based enterprises creating a more sustainable economy and increasing employment, skills and income for local communities.

Staffan Widstrand / Rewilding Europe

Responsible Wildlife Tourism

Tourism is flourishing in Portugal and special care and attention is required in wild mammal-watching. Some mammals required special conservation measures and cannot be disturbed, such as the Iberian wolf.

Specialized training courses will be provided to aspirant local guides in wolf-watching and tourism experience delivery. This will involve two comprehensive courses offered with emphasis on preparing the local guides to work with both domestic and international visitors. A best practice digital manual for wild mammal’s touristic watching will be produced, as well as a specialized guidebook on wolf tourism.

Juan Carlos Muños Robredo / Rewilding Europe

Brand Creation

Working with businesses and communities producing natural products and using techniques that complement the objectives of rewilding without harming nature or wildlife can generate multiple benefits.

Our focus will therefore be to establish a natural food brand/certification to support producers in generating additional sales, creating awareness and building a regional provenance for natural products in the long term. Livestock owners and farmers directly involved in the implementation of wolf conservation actions will benefit from the creation of this brand which will accredit their products as supporting wolf coexistence and conservation. By identifying products as supporting conservation, value is being created, implying additional income for farmers and partners that decide to get involved with the project.

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