Raising Awareness

Andoni Canela

Raising Awareness

Another critical aspect of our project is the need to raise awareness about the importance of the Iberian wolf, the available measures to decrease conflict and to counteract the negative bias that is often apparent in the media when reporting about this species. The project will therefore explore different avenues to raise awareness, from working with local communities to schools and national media outlets.

Staffan Widstrand / Rewilding Europe

Awareness programme for local stakeholders

The project will be presented in many different locations in the whole project area, in order to inform local stakeholders and include their point of view from an early stage. Seminars, peer-to-peer exchanges of practises and field visits will be promoted in order to disseminate best practises, inform about project actions and raise awareness on different topics.

Public domain photo

Develop a children and youth awareness programme of extra-curricular activities related to wolf conservation

School children and the younger generations can be active change makers. Empowering them through the promotion of youth clubs can create a new generational group in the region that will impact and transform its vision of itself for the future.

In this action, a Wolf Youth Education program will be established for primary and secondary schools in the project area. Valuable contacts with teachers, eco-clubs and headmasters will be established serving as a solid base for future collaboration in ecological education.

The programme will be carried out in an interactive style involving the kids in activities they like such as workshops, drawing pictures, taking photos, contests, games, wildlife observation, introduction of wildlife monitoring techniques, etc. All didactic material produced within this action will be donated to school teachers so it can serve as a base for them to carry out similar activities after the project.

Installation of project information panels in the area of activities and production of a layman’s report

The project will install ten attractive and durable signs at points for visitor access, infrastructure and interpretation in some areas. Their locations will maximize the number of people who will be able to learn about the large carnivores, wild ungulates, the importance of food chains and the development of the project.

Public domain photo

News in local, regional, and national media

News about the wolf and other wildlife have in the past focused on the negative impacts of these species to rural areas and inhabitants. The negativity in the media is mostly due to exaggerated stereotypes and a lack of awareness about the complex ecological reality.

In order to address this problem, the project aims to cooperate with media agents at various levels of broadcast. The aim is to promote a better understanding of the underlying reality of coexistence between human activities and wildlife, and to use the fair perspective standpoint to make sure more and better news items are published. The ultimate objective is to see regular news items that reflect a positive trend for general public perception of the species and habitats, which will lead to a more positive common knowledge about the wolf.

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